The ADP logo.
Image: ADP

Automatic Data Processing Inc. is a leading provider of comprehensive payroll, human capital management, benefits management and business process outsourcing solutions. Founded in 1949, ADP is one of the most established players in the HCM space, offering a wide range of services to help businesses manage their most essential resource: their people. With a presence in more than 140 countries, ADP is one of the largest HCM providers in the world.

SEE: Payroll processing checklist (TechRepublic Premium)

ADP serves more than one million clients worldwide, including small, mid-sized and large businesses. As the industry continues to evolve, so too does the competition, with a number of alternatives emerging to challenge ADP’s market share.

The ADP dashboard.
Image: ADP

There are several alternative solutions available with similar features and capabilities as ADP. In this analysis of ADP competitors, we’ll assess their core services, features and capabilities, customer experience and pricing strategy to identify the leading ADP alternatives in the market and what differentiates them.

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Top ADP competitors and alternatives: Comparison table

Product Standard direct deposit International payroll Time tracking Tax filing and payment Pricing
The ADP logo. 2-day Yes Yes Yes Not transparent
The Gusto logo. 2-day and 4-day No (only U.S. employees) Yes Yes Starts at $46 per employee per month
The Papaya Global logo. 2-day Yes Yes Yes Starts at $20 per employee per month
The Intuit QuickBooks logo. Next day (same-day available with premium and elite plans) Yes Yes Yes Starts at $27.50 per employee per month
The Paycor logo. 2-day No (only U.S. employees) Yes Yes Starts at $104 per employee per month
The OnPay logo. Same-day Yes (available as a third-party integration) Yes (available as a third-party integration) Yes Starts at $46 per employee per month

Top ADP competitors

This list provides a brief overview of some of the top competitors and alternatives for ADP. We’ll cover products and services, features and pricing to help you decide which alternative is best for your business.

Gusto: Best overall ADP competitor

The Gusto logo.
Image: Gusto

Gusto is an online payroll, benefits and HR platform that automates employee information management, taxes and payroll. It is a top competitor of ADP, offering a similar suite of services to small and medium-sized businesses, including automated payroll processing, time tracking and electronic onboarding. Gusto is one of the fastest-growing payroll providers in the industry.

The Gusto dashboard.
Image: Gusto

Gusto is quickly becoming a popular choice for businesses that want an easy-to-use and affordable payroll solution. Unlike ADP, Gusto files and pays federal, state and local taxes, and it automatically generates and sends W-2s and 1099s to employees and contractors at no extra cost. Gusto also offers free setup and migration for new users, unlike ADP, which charges a setup fee.

Gusto offers three different affordably priced plans depending on your specific needs, starting at $40 per month plus $6 per month per employee for the Simple plan. Pricing increases to $60 per month for the Plus plan plus $9 per month per employee while the Premium plan’s pricing information is available upon request.

Key features of Gusto

  • Highly customizable
  • Full-service payroll migration and account setup
  • Full-service multi-state payroll, including W-2s and 1099s
  • Contractor-only plan option

Use cases

  • Contracted employee payroll management: It’s ideal for small businesses with contractor employees.
  • Payroll management for startups and small businesses: Its unlimited pay runs at no extra fee make this tool useful for startups or small businesses that are making multiple payments monthly.
  • Customize to your own use case: Gusto services are highly customizable depending on your requirements.

Feature graph

Features ADP Gusto
Promotional offer Free for the first three months 30-day free trial
Mobile app Yes Yes
24/7 customer support Yes No
Direct deposit Yes Yes
PEO option Yes No
Employee portal Lifetime access to see pay stubs, W-2s and hours worked Payment history and up to three years of W-2s/1099s
Health insurance benefits Yes Yes (Available in 35+ states)
Contractor-only pricing No Yes
Integrations Third-party integrations with Wave, Xero, Intuit Quickbooks, Sage, Workday and Docufree Integrates with QuickBooks, Xero, FreshBooks, Clover, Shopify, Sage Accounting and JazzHR